Press | News
Unique wood and individual design:
At the beginning of the year, the startup company Apus based in Southwestern Germany began production of top-quality furniture made of Chinese wood that is hundreds of years old.
Luxury furniture from chinese demolition timber:
The Swiss magazine "Wald und Holz - Zeitschrift für Wald, Waldwirtschaft, Holzmarkt und Holzverwendung"(Forest and wood - magazine for forests, forestry, timber market and timber use) reports on the APUS® business model in edition 04/2013: the young company from Waldenburg near Schwäbisch Hall produces designer tables from centuries-old noble timbers from China for demanding private and business customers.
Tables made-to-measure of 100% natural materials:
APUS® launches production and sales
The Swabian start-up APUS® is launching production and global sales of high-end furniture made of centuries-old timber from China. APUS® is thus filling a niche in the high-priced luxury segment for designer furniture. The raw material comes from no-longer-used houses due for demolition and is completely natural: Chinese elm and mahogany of this quality are as unique as they are rare in Europe. The young company’s target group is just as clear: lovers of exceptional interior furnishings who know what they want.
Not all woods are alike.
A table made of noble elm or mahogany from China is more than a piece of furniture. Especially when the timber comes from buildings scheduled for demolition. Bernd and Jörg Bauer realized this in a flash. A remarkable idea became the business model and got wings. That’s what APUS® stands for. A look behind the scenes of a Swabian start-up.
APUS® - Establishment and business idea
Bernd Bauer, Jörg Bauer and furniture designer Ming developed a business idea that is taking off. Three questions to the initiators of the young company APUS®.