Press | News

At the beginning of the year, the startup company Apus based in Southwestern Germany began production of top-quality furniture made of Chinese wood that is hundreds of years old.

APUS^® Highclass upcycling: Design- und Beschlag-Magazin 2013, S. 16 (PDF | 160 KB)>>

The Swiss magazine "Wald und Holz - Zeitschrift für Wald, Waldwirtschaft, Holzmarkt und Holzverwendung"(Forest and wood - magazine for forests, forestry, timber market and timber use) reports on the APUS^® business model in edition 04/2013: the young company from Waldenburg near Schwäbisch Hall produces designer tables from centuries-old noble timbers from China for demanding private and business customers.

APUS^® Recycling mit Veredelung(Refined recycling), in: Wald und Holz, S. 6 f. (PDF | 152 KB)>>

The Swabian start-up APUS^® is launching production and global sales of high-end furniture made of centuries-old timber from China. APUS^® is thus filling a niche in the high-priced luxury segment for designer furniture. The raw material comes from no-longer-used houses due for demolition and is completely natural: Chinese elm and mahogany of this quality are as unique as they are rare in Europe. The young company’s target group is just as clear: lovers of exceptional interior furnishings who know what they want.

To the press release.

A table made of noble elm or mahogany from China is more than a piece of furniture. Especially when the timber comes from buildings scheduled for demolition. Bernd and Jörg Bauer realized this in a flash. A remarkable idea became the business model and got wings. That’s what APUS^® stands for. A look behind the scenes of a Swabian start-up.

To the establishment history. A trade article.